Media Communications

"Empower truth with evidence to shaping perceptions and drive dialogues."

With a keen eye for compelling narratives, I develop media communication strategies that engage ​and inspire action. By harnessing the art of storytelling, my method emphasizes building enduring ​connections between civil society and their communities. I ensure that every message is not only ​heard but also felt, while fostering strong relationships with the media—the fourth estate of civil ​society.

Milestone

Evidence-based Press Conference

In a divided and fragmented society, evidence-based information acts as a vital tool for revealing the ​truth in the midst of overwhelming disinformation and misinformation, supported by the media -- the ​fourth estate of civil society -- and numerous civil society organizations. By utilizing scientific research ​and findings, both qualitative and quantitative, we can inspire policymakers and communities to ​engage in informed collective action.

Throughout the past nine years, I have led my team through numerous press events in both indoor and ​outdoor environments, taking on officer and managerial roles. My responsibilities encompassed a ​range of tasks, such as event preparation, media coordination, logistics management, and conducting ​follow-up interviews. These events demanded thorough research in collaboration with scholars and ​professionals, yielding substantial news coverage and providing new perspectives for civil society, ​often clarifying misconceptions and misinformation.

Local and Overseas Media Tour

“Show, don’t tell” is the fundamental principle in communications. One effective way to convey ​impactful stories is by organizing media tours, enabling journalists to experience the situation ​firsthand. Despite the challenges of logistics and preparation, you and the journalists can work ​together to reveal the truth about pollution and motivate change.

For instance, during my tenure as a Campaign and Communications Manager at The Green Earth from ​2020 to 2021, I led my team in tackling a significant amount of shooting waste discovered in the ​Shing Mun Reservoir and the adjacent catchwater at a Gun Club. We coordinated several media tours ​to the contaminated site, which included district council members. Through our persistence, the Gun ​Club pledged to address the issue by 2021.

In 2016, while serving as the communications lead ​for a climate and energy project in Hong Kong, we ​organized a media tour to Seoul, where we ​advocated for energy self-sufficiency to reduce ​reliance on nuclear power, a concern heightened by ​the Fukushima Nuclear Disaster.

During our visit, we engaged with NGOs, community ​members, and the Seoul government to share ​insights and learn how renewable energy and ​energy-saving campaigns can inspire citizens to ​take climate action and lower carbon intensity.

A few months after the media coverage was ​published, the government began researching and ​piloting offshore solar panels in one of Hong Kong's ​reservoirs.

Opinion and Column Articles

Opinion and column articles serve as valuable assets for public discourse. They are particularly ​effective in responding to policies or critical events, igniting discussions, and facilitating exchanges of ​ideas among diverse stakeholders. Additionally, they engage a broad audience, providing ample food ​for thought.

I authored an article for "Mingpao," a prominent newspaper in Hong Kong, titled "Hong Kong's ​Countryside is Truly Beautiful, But Why Is It So Dirty?" In this piece, I shared my observations in ​country parks, where I noticed thousands of discarded beverage bottles. This observation sparked a ​conversation about global policies related to the responsibilities of beverage manufacturers.

In 2021, I wrote an opinion piece for the South China Morning Post that tackled the issue of waste ​trade in Hong Kong, a city known as a major player in global trash trading. The article emphasized ​recent trends showing how Hong Kong has been importing and re-exporting plastic waste from the ​Global North to the Global South, particularly after China enforced its waste import ban.